Many Luxury Brands Accelerate To Enter The Children'S Wear Market.

< p > reporter recently learned that domestic sales of < a href= "//www.sjfzxm.com/news/index_c.asp > > children's wear market < /a > sales increased from less than 50 billion yuan 5 years ago to nearly 100 billion yuan, and hundreds of billions of cakes attracted many brands to accelerate their entry into children's wear market.

Luxury brands such as Gucci, Burberry, Dior and StellaMcCartneyi have also entered the children's wear market this year, and have introduced garments, underwear, accessories and other products.

In addition to these big brands, the online children's wear market is becoming more and more popular.

Recently, Tmall officially announced the launch of the "baby project", the first phase to join 400 brands to create children's growth series of goods and services.

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< p > < strong > children's consumption does not cool down < /strong > < /p >

< p > China now has nearly 300 million children aged 0 to 14, and the huge population has brought huge demand to the children's wear market.

Plus 80 or even after 90 mothers become the main consumer groups, high investment spending is the mother of this generation "/p".

< p > multiple batches of imported children's products were unqualified.

The "baby economy" has also increased rapidly.

The 2012-2015 children's wear industry report released by the National Bureau of statistics shows that the annual output growth rate of children's clothing industry can reach 25% to 30%.

In China, the market size of a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a > has reached 34 billion 800 million yuan in 2010. In the next few years, with the continuous growth of China's children population, the infant clothing market will continue to maintain a strong momentum of development. By 2015, the market capacity of Chinese baby a href= "//www.sjfzxm.com/news/", children's clothing, /a, cotton and daily necessities will reach 227 billion 980 million yuan.

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< p > although the luxury industry has passed the "cooling" information this year, the high-end consumers in the world have not budgeted for their children's budget, which makes more and more fashion brands start to focus on children's clothing and children's products.

In the high-end department stores in Beijing and Shanghai, luxury children's wear counters are very eye-catching.

Especially during various festivals, the sales of luxury children's clothing will usher in a small climax.

From the current luxury group earnings report, children's clothing only accounts for a small part of the group's income, but as "Liang Ma" spawned the economy of the tide child, the future luxury children's wear will have a more obvious growth.

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< p > < strong > big brands capture mother's heart < /strong > /p >

< p > a pink cotton < a href= "//www.sjfzxm.com" > dress < /a > 1400 yuan, a small handbag to 2000 yuan, this is a reporter in China World Trade Center, Beijing mall children's wear area to see the price, but this is just a big brand of mid-range goods.

In the DiorKids store, a fashionable mother told reporters that he was willing to draw some of his "little princesses" from his "luxury fund".

Editor of fashion magazine Zhenyu explains that for women, children are their own mini version, and women want to see their fashionable taste extend on their children.

Zhen Yu told reporters that it is precisely the idea that many mothers want to dress their daughters as "little stars". When looking for advertising spokesmen, the major brands will also choose to speak with celebrities and their children.

2011Gucci spokesperson for spring and summer children's clothing is the Latin beauty JenniferLopez that has been red for many years in Hollywood, and her 2 year old dragon and Phoenix fetus Max and Emme.

In the BURBERRY2013 spring and summer advertising blockbuster, the second son of Beckham, the youngest fashion icon in Britain, played the leading role.

In order to capture the hearts of the tide mothers, these brands can be painstaking.

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< p > < strong > hidden danger of Chongyang psychology < /strong > < /p >

< p > > International a href= "//www.sjfzxm.com" > children's wear brand > /a > has undoubtedly increased the fierce competition in the children's wear market.

Cao Zhang, general manager of the domestic children's wear brand, said that the entry of international brands and luxury brands indicates that the children's wear industry is in a good position. Everyone wants to share a slice of the cake. Similarly, this shows that the market for children's wear in China is low, while the number of famous brands is low and the number of outstanding children is not excellent. This is also the problem of the children's wear market in China.

Seemingly simple, seemingly low threshold, actually do high requirements, because this involves the entire children's clothing quality requirements, technical ability, children's wear testing standards and other comprehensive competitiveness.

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< p > Zhenyu thinks that "safety" is the key point of every brand competition. Some foreign companies are hard to meet the class a standards stipulated by the state in terms of formaldehyde, azo and pH value.

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< p > the latest report released by the AQSIQ shows that many imported children's products fail to be inspected, involving luxury brands such as Gucci and Armani.

From January to May this year, China detected 146 batches of imported children's products with unqualified quality, up to 109 thousand and 800, and 16 famous international brands such as GAP, Gucci, H&M, Mothercare and HASBRO were named.

Formaldehyde is beyond the standard, pH value is not consistent, color fastness, inclusions exceed the standard, fiber composition and logo is the main problem.

The AQSIQ said that China imposed mandatory tests on imported toys, infant paper diapers, infants and young children's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >, so as to prevent unqualified products from entering the market.

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< p > a salesperson of a clothing store in Beiyuan, Beijing, told reporters that some consumers blindly praise the imported products, or even hesitate to buy or buy foreign baby products through the Internet.

The overseas products of Hai Tao or purchasing are not subject to formal import inspection and customs declaration procedures, and the quality is difficult to guarantee.

At the same time, even for imported garments, many tests show that the quality is not stable and reliable, and the probability of quality problems is still high.

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