Interpretation Of Fifteen Business Skills Of Chain Stores

< p > 1, dress up "face".

The appearance of a shop is like a person's face, that is, a shop is a face.

This is the basis for customers to determine the image of a store in an instant.

The storefront includes shop name, shop badge, signboard, exterior decoration, display window, plus the color and lighting of the storefront. A good first impression is the key for customers to stop.

Therefore, merchants should have floors, ceilings, containers and windows without dust, and glass should be clean.

At least one or two times a day, stand outside the shop and look at it from a customer's perspective. Can you give a good impression to your store's < a href= "//www.sjfzxm.com/news/index_c.asp > /a?

< p > 2, store door opening is convenient.

Shops that flourish and flourish can flourish.

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< p > 3, when the customer enters the store, the clerk is best not to "follow the steps".

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< p > 4, pay attention to the image of the shop assistant.

Fingers, < a href= "//www.sjfzxm.com/news/index_c.asp" > dress > /a > should be clean.

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< p > 5, products should be accessible to customers and easy to contact.

That is, "the eye is easy to see, the hand is easy to carry".

The goods on the open shelf make customers feel easy to choose.

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< p > 6, all goods are marked with price and no price.

Appropriate prices must be established on the basis of efforts to collect information about customers' price expectations and competitive stores' prices.

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< p > 7, the relationship between retail stores and customers is, in the final analysis, interpersonal relationship.

Say hello to customers without saying anything.

You know, shopping places are also a space for communication.

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< p > 8, explaining the knowledge of goods and < a href= "//www.sjfzxm.com/news/index_c.asp" > sales volume < /a > is directly proportional to, consumers are not experts, need your guidance.

Let the consumer realize that you are helping him.

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< p > 9, receiving customers' psychological relaxed, and the other side can not buy or express disappointment or displeasure.

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< p > 10, collect the money and change the money, order it in person, and find a clean ticket for the guest.

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< p > 11, thanks to the old customers, old customers are the best customers.

For stores, it means continuous improvement.

According to the research of American scholar Lei Qihan and Se se, every 5% increase in customer loyalty leads to a 25% increase in corporate profits.

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< p > 12, multipurpose idioms.

Language standardization and kindness can increase the charm of shopping malls (shops), create affinity and bring good word of mouth.

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< p > 13, put the proposal book in the collection office, ask the customer to write the goods that need to be purchased.

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< p > 14, taking holiday as a good opportunity for public relations.

For example, the double ninth festival gives preferential treatment to the elderly as a blessing, and teachers' Day offers teachers preferential treatment.

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< p > 15, never forget customers, never be forgotten by customers.

To treat customers as permanent God, we should use some specific actions or activities to influence customers, so that customers can know that you really regard them as God.

Once God realizes you are trustworthy and reliable, he will become your eternal customer.

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