Tmall President Wang Yulei: This Year, "Double 11" Landed In The European And American Markets.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Tmall < /a > "double 11" has a history of five years. Standing on the threshold of the new five years, Tmall "double 11" is also seeking a breakthrough.

Wang Yulei, President of Tmall, said that this year Tmall hopes to achieve "brand a href=" http://sjfzxm.com/news/index_f.asp "fashion > /a", so Tmall can "withstand certain and short-term sales pressure".

At the same time, the "double 11" that attracts much attention will also go abroad.

This is Tmall's new strategy of "going out" in the international layout after the introduction of the "Tmall international" platform.

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< p > Wang Yulei said that Tmall has five tasks this year, of which brand fashion is the top priority.

"This year's" two new festivals and promotion "will still persist. The two new is the new listing of spring, summer and autumn and winter. The first promotion is the great promotion in June, and one is the" double 11 "Shopping Festival.

But unlike the past five years, Wang Yulei said that this year's "double 11" will be globalized, and Tmall will be influenced by a series of influential cooperation in Europe, the United States and other regions.

"Because Ali's influence in foreign countries is increasing, I also hope to make some attempts in the process of internationalization. With the progress of some businesses, specific contents will be gradually shown to you.

Frankly speaking, we are now doing deep cooperation with many international brands such as Italy, France, Britain and so on.

Wang Yulei said.

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< p > in fact, as early as last year's "a href=" http://sjfzxm.com/news/index_f.asp "double 11 < /a >, Tmall has set up 5 overseas branches, covering Hongkong, Taiwan, Southeast Asia, Singapore, Malaysia, Australia and New Zealand as well as other parts of the world.

When overseas users visit Tmall, they will directly enter the overseas Tmall page and see the "double 11" activity page.

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< p > however, unlike last year's small test water, Wang Yulei hopes to burn the "double 11" war to the United States and Europe this year, and release the heat of the US internet Monday.

The Internet Monday is a Monday after black Friday. It usually appears at the end of November, which is half a month late than "double 11".

Last year, the sales volume of the US "Internet Monday" was about $1 billion 980 million, even though the growth rate reached 17%, which is very gratifying, but it still has only 1/3 of Tmall's 35 billion yuan trading volume.

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In addition to "double 11" going abroad, Tmall also hopes to build every day into a brand "brand day", so that each participating brand will have a "exclusive double 11", while Tmall will receive 365 days' full attention.

Wang Yulei believes that the past "double 11" is the brand to help Tmall, but now Tmall wants to help brands do "brand specific Festivals", including Tmall, including the Ali group will match the core resources to help brands, the name is tentatively defined as "one day a brand."

Beijing Business Daily reporter learned that, at present, Tmall, which has huge traffic volume, has not yet done such brand exclusive activities. However, Tmall iPad has "today's big name" column on the front page and tries to brand exclusive plate.

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< p > because the fiscal year of < a href= "http://sjfzxm.com/news/index_f.asp" > Alibaba < /a > started in April, so the plan for the 2015 fiscal year of the various sectors of the ARI (that is, March April 2014) has been gradually introduced.

Before he was president of Tmall, Wang Yulei was the general manager of the business department of Alibaba. He was in charge of the O2O business of the Alibaba, but the time was not long.

Further, he served as the left and right hands of Ali group COO Zhang Yong, serving as vice president of Tmall.

During last year's "double 11" period, Wang Yulei attended the "double 11" media communication several times.

Familiar with Wang Yulei's Alibaba employees, Wang Yulei, who returned to Tmall, will make a lot of adjustments to Tmall, focusing on the support of high quality brand players.

In addition, at the critical moment when Alibaba is about to go public, building international influence is also a heavy burden on Tmall's shoulders.

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