Huajian Shoe Industry Stands At The New Starting Point Of Shoemaking Industry.

This year's financial tsunami has had a great impact on the world economy.

As one of the fastest growing cities in the country in the past 30 years of reform and opening up, Dongguan has received more and more attention on how to realize the pformation and the labor pains in the process of pformation.

Zhang Huarong: "the words of Premier Wen encouraged me." Zhang Huarong, President of Huajian group, is 52 years old.

To avoid the identity of the president of the company, Zhang Huarong's feeling is a very simple Jiangxi man. He has clear thinking and gentle words, and has a clear understanding and planning for the future development of the footwear industry.

A traditional shoe making enterprise can stand firm in the economic crisis and stand alone. The key lies in the accurate prediction of the economic situation of the steering man, Zhang Hua Rong.

As early as 2002, Huajian group took the first step in the pformation and upgrading of manufacturing enterprises in the Pearl River Delta, and became the symbol of upgrading and pformation of China's footwear industry.

Next year's orders before the Spring Festival are already full. Just like other successful entrepreneurs, Zhang Huarong has also gone through a difficult road of entrepreneurship.

In October 1984, Zhang Huarong formally founded a shoe and hat factory in his hometown, when the factory had only 18 employees.

In October 1996, he came to Dongguan with 80 backbone workers from Jiangxi old factory, and formally set up Dongguan Huajian Shoes Co., Ltd. in Houjie Town, Dongguan.

In 2008, the footwear industry was affected by the cold current of the economy, and the orders were decreasing. Many shoe companies were forced to shut down in the process of upgrading and pformation.

In this silent campaign, Huajian group is particularly eye-catching. When it comes to the current order, Zhang Huarong seems to have plenty of money. "Orders will be full before the Spring Festival next year".

The strength of the Huajian group stems from Zhang Huarong's correct prediction of the economic situation. As early as 2002, Huajian group crossed the Pearl River Delta enterprise's "pformation and upgrading" first step. "In 2002, the company set up factories in Ganzhou, Jiangxi, to a certain extent, alleviate the pressure on the shortage of labor and manpower costs."

Zhang Huarong told reporters.

At the same time, from October 2007 onwards, Zhang Huarong led the Huajian group to start a comprehensive rectification. Through meticulous production, the company's profit increased by nearly 5 percentage points. "This largely offset the adverse effects brought by the rise of raw materials and so on." in response to the cold winter, Zhang Huarong took the lead.

As a successful sample of China's footwear industry, Huajian group has been approved by the industry.

In July 2008, Premier Wen Jiabao chose Huajian group as the inspection object of the Pearl River Delta footwear industry, and fully affirmed the idea of "development, upgrading and pformation" advocated by Zhang Huarong.

We will stand on the new starting point of the footwear industry, and ask him about his outlook for the development of shoe enterprises in 2009. Zhang Huarong said that the most important thing at present is to deal with the cold current of the economy.

Reporters can still hear from Zhang Huarong's words that he is full of confidence in the future of the footwear industry. He believes that what companies need most now is "seeking stability in a breakthrough".

"Shoes, clothing or toys are all necessities of life. There can be no market." when Premier Wen Jiabao inspected Huajian group, Zhang Huarong told reporters that this sentence gave him great encouragement.

"The current crisis has prompted us to focus more on developing the domestic market and creating our own brand". Zhang Huarong still believes that he will develop first, find opportunities to upgrade, and then break through the pformation of business philosophy. "Tap the potential, we may stand on the new starting point of the footwear industry."

Zhang Huarong said.

The reason why Zhang Huarong took the lead: through 20 years of hard work, he led Huajian group from a family workshop factory with only 80 people to the women's shoes kingdom with more than twenty thousand employees and 10 factories.

As early as in 2002, Huajian group took the first step in the pformation and upgrading of manufacturing enterprises in the Pearl River Delta, and became the symbol of upgrading and pformation of China's footwear industry.

In July 2008, as a successful sample of China's footwear industry, Premier Wen Jiabao visited Huajian shoe factory.

Yang Jing: editor in charge