Clothing Discount Strength Stronger Consumers Clasped Purse

Yesterday was the second day of the new year's holiday. The reporters observed in the shopping mall that people had a lot of traffic, but the "bag rate" was not high, and many people went empty handed after wandering around.

Christmas, new year's day, Spring Festival one after another, sales promotion, holiday promotion...

This year, the sales promotion in the traditional sales season of clothing industry is also very lively. Not only has the sales discount been greater, but the time is long, and there are more brands to join the discount team.

A staff member of a department store in Guangzhou City told reporters that according to the Convention, the clothing sales season is one and a half months before the Spring Festival.

This year's Spring Festival is earlier, and the promotion of winter clothing has been correspondingly advanced. However, the hot selling scene has not yet appeared, and the market reaction is rather dull.

"Since the second half of last year, the growth of clothing consumption has begun to slow down.

The sales performance of our store in the second half of last year has at least declined by 50% compared with the same period a year ago. "

The owner of a Hongkong clothing store in tin Xi Street, downtown.

"Before the Spring Festival last year, many customers bought ten thousand or twenty thousand of them, and this year there are obviously fewer customers."

It is understood that the store's clothing prices are mostly between 600 and 1000 yuan.

"The year before last, the stock market and the real estate market were all good, making money easy, and making generous efforts.

Now the overall economic situation is not very good. I don't know how much wages I can get this year.

Miss Wang, who is shopping in the shop, told reporters.

Last year, during the Christmas season, a shopping mall in the city launched a "7 fold up and buy 100 to send 118 cash coupons" activities, but the result of promotional activities is not satisfactory.

"If the discount is stronger, it will be more interested in buying."

Mr. Lin, who accompanied his wife in shopping, told reporters that "in the first two years, when it comes to new year's day, Spring Festival and other festivals and seasons, they will come over to buy clothes. They only bought it once in the second half of last year."

The survey of China Textile and apparel net shows that the financial crisis has the biggest impact on the sales of medium and high priced clothing, while the performance of low price women's clothing is showing an upward trend this year.

On the one hand, the middle and high-end customers are backlog, the consumption concept of living within their means will guide them to cover their wallets and start buying low-priced clothing. On the other hand, the financial crisis has little impact on the people, and has not changed their buying behavior of low price clothing.

Yang Jing: editor in charge