Market Analysis: Transformation Of Private Enterprises Began To Focus On Technology Research And Development To Win The Market.

According to China's brand clothing network, constantly exploring new business models is a big reason for red bean to win the market. As a typical labor-intensive enterprise, Hong Dun is in an oversupply of textile and clothing and rubber tire industry, and the industry is fiercely competitive. How to avoid the fierce market competition which is mostly in price competition, red bean realizes that we should recognize the development situation, grasp the law of economic development, and spare no efforts in innovation, so as to win the opportunity by innovation. In view of the rapid change of clothing brand terminals in recent years, the serious impact of electricity suppliers, the serious impact of the electricity supplier, the high inventory and the serious decline in terminal retail performance, red bean men's clothing has innovated the mode of franchise chain, which is a new mode of franchised alliance. On the one hand, it avoids the disadvantages of the traditional alliance mode, and on the other hand, solves the inventory problems of investors, and ensures the investors' interests through preferential policy support and effective management.

The innovation and business equipment of the red bean group is not only for Oneself Create value and set up a "sample" for China's private enterprises.

According to reports, the first transformation of the red bean group is labor outsourcing, only 20% of the production business is retained, and the remaining 80% are outsourced to collaborative enterprises. In order to control the risk of outsourcing, the company dispatched a Commissioner to the factory for every outsourced processing plant, and implemented a strict final elimination system. 10% of the outsourcing companies were eliminated every year. Now, there are more than 400 enterprises collaborate with the red bean group.

After outsourcing the production of clothing, the red bean group has made efforts to engage in chain Monopoly and R & D design. Products have R & D design patents, and naturally become the most powerful weapon for enterprises to win the initiative of market competition and obtain higher profits. On the one hand, red bean introduces first-class, international design team and commodity planning team. On the other hand, it also makes great efforts to enhance the capability of independent research and development, and improves the quality and technology content of the product. From the whole cotton knitted ironing T-shirt to the milk silk T-shirt to the carbon fiber healthy thermal clothing, the red bean group has been walking in the forefront of the scientific and technological innovation products. At present, the total number of patents has reached more than 2000, which is a national patent pilot enterprise. Absolutely Original One hundred percent, independent design and one hundred percent independent brand become the three key words of red bean clothing.

One end of "smile curve" is technology research and development, and the other end is brand marketing. Since 2008, red beans have opened chain stores in the country with its five largest brands. Up to now, there are more than 3000 stores, and only more than 1000 of the red bean men's wear chain stores have been established.

Used to be imitate Now it's original; it's not designed before, now it's the best designer in the world; it was a former OEM, and now it's the independent brand leading the market. Traditional industries are moving towards high-end manufacturing. This is the way of transformation of red bean suit and a vivid miniature of the transformation and upgrading of red bean.