How To Choose A Shop Site When Starting A Menswear Franchisee?

Many entrepreneurs like to understand shop information through newspaper advertisements, housing agencies, real estate fairs and the Internet.

In fact, there is a "2:8 rule" in the shops market, that is, only 20% of the total number of public rental information shops is covered, while 80% of them are covered by private pfers.

Therefore, shops must be widely opened.

Multipronged.

We must pay attention to the flow of people around, traffic conditions and the surrounding residents and units.

For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition.

In fact, the business district shops are more concentrated, but it helps to accumulate popularity, but we should pay attention to the problem of dislocation.

Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a lonely place.

Therefore,

We should keep a long distance in the site selection and learn more about the future development of the area.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan -5000 yuan, which can guarantee a certain gross profit margin.

At present, more than a dozen square meters of small shops are very popular, so the rents increase, while the one hundred or two hundred square meters of large shops are declining due to sluggish rental.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.

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Designing a shop for children's products is more complicated than the general clothing store, especially the actual store size.

Let me explain why I say so.

Children's clothing stores are not the children's destinations, but more like the places for adults to go.

The adults mentioned mainly refer to their parents, grandparents, aunts and aunts, although sometimes they are also buying gifts for their children's clothes as friends.

But let's look at a comparison of shopping experience between children of specific age groups and children of different sexes.

When you enter the process of understanding the retail details, you will find it really interesting.

Babies don't really feel like shopping. They just push on their trolley by their parents.

Children who start learning don't care much about their clothes. What they need is something that interests them so that they can stay in the shop longer.

Entertainment is usually toys or TV videos.

Toys need to be put in a specific area, usually in the middle or in the shop, so that children are interested in these things, so that parents who accompany their children (real customers) are not distracted when they shop.

Once they reach the age of 4-7, the girls begin to enjoy choosing clothes for themselves, and they like shopping as ordinary women do.

The boys in this age group liked toys and games much more than they wore, but there were exceptions.

Then, to the next age group, boys and girls may no longer feel that shopping in the same store has any attraction for them unless retailers divide the space into different areas.

Of course, the older children, the less they like to shop in the same store, especially around infants and toddlers, who feel that they are small adults compared to them.

At the age of ten and teenagers, boys and girls will find it acceptable to buy clothes or accessories at the same store.

So, those customers who are mentioned, who are customers and what age customers, will play a dramatic role in designing retail stores for target customers.

The size of retail space plays a very important role in the final structure and merchandising planning. The larger the space, the easier it is to meet the needs of different children.

The smaller the space, the more limited it is. The choice and planning of commodities must be well considered.