Is Fast Fashion A Sustainable Industry?

Fast fashion has set a new consumption rhythm, but do people really need those things that can be quickly consumed and casually discarded? If this lifestyle itself is a huge pollution to the environment, the most valuable point in the H&M report should be how to save electricity and so on.

One question worth discussing is whether fast fashion is a sustainable industry.

What we advocate is to provide consumers with the most and fastest fashion in the shortest time.

H&M released the sustainable development report of Conscious Action in 2014.

The report gives a detailed account of H&M's efforts in environmental protection last year.

For example,

Customers can buy H&M old clothes for new clothes.

Emphasize the speed of new products.

The speed of demand.

Fast fashion clothing is cheap, but the texture is not good, and the clothing rejection rate is very high.

Fast fashion logic is: you quickly come to the bowl to buy new clothes. Before those you don't like it, throw them away. Anyway, it's not expensive.

From a piece of cloth, a dyed pool, and then to a garment that only wears several times, this short process will feed the global textile industry.

A large number of toxic and harmful substances in textile, printing and dyeing and finishing.

The way of production of fast fashion companies aggravates this pollution.

However, although fast fashion companies can't do environmental protection in the production chain, they advocate green environmental protection.

H&M launched the "recycling project" and launched the Conscious environmental protection products.

ZARA also recommends environment-friendly knitted fabrics and opened the biggest flagship store in Hongkong last year.

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3I, the world famous Private Equity Investment Firm, gave up the sale of Agent Provocateur, a luxury underwear brand in the UK, and decided to retain its ownership of Agent Provocateur.

3I acquired the majority stake in Agent Provocateur in 2007. Last year, Goldman Sachs hired a strategic assessment of Agent Provocateur, including the overall sale options.

At present, 3I spokesman declined to comment on the matter.

According to the US media, there are reliable sources: "according to the assessment results, 3I believes that Agent Provocateur still has many growth opportunities, and there is no change plan at present."

In 2007, when 3I acquired the majority stake in Agent Provocateur, Agent Provocateur expanded globally by 15 to 20 stores a year, and now there are 101 stores.

The United States is the largest market of Agent Provocateur, followed by the United Kingdom.

As of March 29th this year, its annual sales increased by 36.2%, up to 53 million 100 thousand pounds (about 86 million 600 thousand US dollars), and the profit before interest tax depreciation and amortization (EBITDA) rose 50% to 9 million 600 thousand pounds (about 1560 US dollars).

(the data is converted to the average exchange rate over the past year).

Brand online sales increased by 30% compared with the same period last year.

Management revealed that the expansion of overseas entity shops is still the focus of work.

Over the past few years, Agent Provocateur has launched its brand L "Agent" and promoted it vigorously. L 'Agent is a designer from the Spanish actress Penelope Cruz and its sister M Nica Nica Cruz.

The brand has also launched five fragrances with InterParfums, a well-known perfume company.