Supplement To "Advanced Customization" Or Marketing Mode Of Franchised Stores

Advanced customization business is becoming a complement to the marketing mode of exclusive stores. In recent years, brand enterprises including Anta, Jordan, HOSA, 361 degree, and Qipai have gathered marketing power and began to attack the high-end consumer market in a large scale.

"Through the 3D body measurement system, we get the customer's body data, and modify it according to customer's preferences. After determining the electronic order, we will carry out garment design, plate making and final production. It will take only two or three days from data acquisition to the completion of the garment." Seven wolves relevant responsible person said.

Tan Xiaoqiong, deputy director of the custom center of Limited by Share Ltd sales center, told reporters that nine years ago, Wang began to offer customized services, including advanced customization services for dignitaries, celebrities, private enterprises, VIP customers, personalized customization for terminal stores and group buying services for enterprises or units.

What advantages does advanced customization have? It can cause many families in recent years. Clothing brand Intervene?

Zhou Shaoxiong, chairman of the seven wolves, believes that this is an era of advanced customization. Advanced customization is personalized service. It aims at the design and production of each individual character and pays more attention to the appropriate degree of wearing objects.

Tan Xiaoqiong told reporters that standardized and industrialized products are no longer suitable for people's higher requirements for clothing. "Consumers may be very fond of a brand, but they are less demanding in terms of style, size, attendance at different social occasions, and so on. This requires special customization services. It is for this reason that we will intensify our efforts to customize business in the second half of 2015, in terms of capital, manpower and material resources.

"Customization is personalized design and manual sewing according to the needs of consumers. It is different from the products produced by large industries." In the view of China's top ten fashion designers, customization is the direct communication between manufacturers and customers, and through face to face communication, we design unique products for customers. Personalized clothing To meet the individual needs of consumers.

The statement of enterprises has been confirmed by consumers. Mr. Zhuang, who is a senior executive in shoe making enterprises in Jinjiang, admitted that "for a person who is overweight, often because my neck is too thick to cause shirts to fail to fasten buttons, advanced customization really solves the trouble of not buying fit clothes for many years."

It is true that tradition Textile and garment industry While expanding the scale, we also continue to push forward the upgrading of quality. Especially in the trend of rising costs of raw materials, labor and electricity, the traditional textile and garment industry is striving to achieve self breakthrough and embark on a new development path. From industrial production to advanced customization, from simple foundry production to fashion design, from selling products to selling culture, that is to say, from manufacturing to creating a comprehensive transformation.