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Gucci Performance Downhill Men'S Show To Move

2015/5/23 9:26:00 40

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Gucci

His men's show is moving.

Alessandro Michele, the new design director of Gucci, looks forward to releasing the men's wear series in early spring in Milan Val Talley Na's Farini railway station in 2016.

For decades, Gucci shows were held in Oberdan square, and Gucci wanted to change the show.

Gucci has not announced the official release date of the men's wear series, and is expected to start in June 22nd.

The first quarter of 2015 released by Kai Yun group in April.

In the first quarter, Gucci sales accounted for 1/3 of the total revenue of Open Cloud group, but sales of Gucci fell by 7.9%, only 869 million euros.

Last year, Kai Yun group wanted to revive the brand of Gucci.

Previously, design director Frida Giannini and Patriziodi Marco left Gucci, Alessandro Michele and then took over.

Gucci's turmoil has tortured the brand, and Gucci has been on the decline.

With the new design director, Gucci is slowly changing.

After Frida Giannini and Patriziodi Marco left office, the first walk shows that Gucci has a different feeling.

The former Gucci leather accessories, shoes, jewelry and home accessories.

Designer

Led the team of 11 people in a short span of ten days, the Gucci 2015 autumn winter men's wear series has been greatly adjusted.

Alessandro Michele seems to want to wash away the label of Frida Giannini, and the team has almost redesigned the entire season's clothing.

In April, when Gucci took office, the first blockbuster shot made people feel that Gucci's aesthetics also had several differences.

In the past, Gucci advertising films usually highlight facial features, and highlight products with high gloss.

But in the April commercials, models Alexandra Elisabeth and Julia Hafstrom filmed a group of scenes expressing love for the half naked man on the sofa.

Fashion media evaluation: Although Gucci is famous for its sex appeal, especially in the Tom Ford design director, this style is especially prominent, but the sex appeal of this advertising blockbuster has nothing to do with face.

It looks more like an editorial photograph than an advertising film.

Generally speaking, luxury brands will not easily change the venue of brand publishing products.

Choosing a suitable place for the show is not only related to brand image, but also to make the brand interact with consumers.

In May 6th, Louis Vuitton released its 2016 Travel Series in Boband Dolores Hope Estate, Palm Springs, California.

Following Tom Ford and Burberry, Louis Vuitton is the third luxury brand to pfer California to Shanghai this year.

"In Paris, fashion shows are mostly related to media and professional buyers, but in Palm Springs, we care about consumers' feelings. We can provide some.

Fashion Show

Things that are generally not provided.

"Michael Burke, chief executive officer of Louis Vuitton, said.

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