Mulberry New Creative Director Change New Johnny Coca Formally Took Office

Last November, the fashion headline reported that Johnny Coca was in charge of joining Mulberry to receive the post of brand creative director. Today's news is officially announced.

Johnny Coca was born in Seville, Spain, and then studied art and architecture in Paris Le Mans higher Academy of Fine Arts, Marat National Higher Institute of architectural design and Buller Institute of fine arts. Coca, who is proficient in many languages, used to work in the accessories Department of Bally and Louis Vuitton, and also served as the creative director of C line, responsible for brand leather, footwear, hard fittings, jewelry and sunglasses department.

And the former brand creative director who left Mulberry in 2013.

Recently disclosed that the plan will launch its own brand line.

Johnny Coca said he was very excited to take over as creative director. He was enthusiastic about the future and couldn't wait to fly to London to work with the brand team.

But at the same time, he also mentioned that "for me, learning at The Rookery and at The Willows" is also very important because it is the heart of our brand, and exquisite workmanship is the soul of our brand.

Johnny Coca is about to take charge of the brand.

Leather accessories, shoes, garments and soft accessories will also be responsible for supervising the image of all the creative aspects of the brand.

This year's departure from the brand CEO Bruno Guillon left the whole year and a half. Bruno Guillon left Mulberry to join Mulberry from Hermes International Group in 2012. During its term of office, it promoted the brand to enter the high-end market and made Mulberry an international brand that could compete with other high-end luxury brands. However, it failed to make a profit and made the group publish three earnings warning continuously. During its incumbent, Mulberry's stock price plummeted by 68%, and the market value evaporated 2/3.

When Bruno Guillon announced its resignation in March 2014 and entered into force immediately, Godfrey Mulberry, former CEO and non-executive chairman, returned to the post of executive chairman to re adjust the average price to attract core consumers, trying to bring the brand back to orbit.

After Johnny Coca took office, Mulberry is also about to announce the new CEO. But when the new chief executive arrives, Godfrey Davis may resume to become a non-executive chairman of the group, but will be more involved in brand governance than usual, so as to ensure that the new management and creative director Johnny Coca is more quickly adapted to its new recovery brand strategy.