Exclusive Interview With Danner Technology And Zhang Zhaorong Talking About Brand Strategy

In 2002, Chun Na first introduced the use of natural, environment-friendly, non dyed colored cotton to make body clothing, and has won the recognition of many customers.

However, the industry saw that the color cotton was hot, and began to imitate. Later, the colored cotton body clothing became more and more popular. Even if there were goods, it would be sold.

Therefore, speculators are holding the colored cotton body clothing to the sea.

However, the market is so large, and the number of people who divide cakes is increasing. This directly leads to the phenomenon of oversupply of clothing market in 2006.

Zhang Zhaorong, who has been floating around in the underwear market for many years, began to turn his eyes to the adjustable underwear after seeing the crowded and saturated market of the body clothing. He began to inject new functional bra and continue to explore new business opportunities in the market.

Following Danner's development path: in 2003, Shantou Qiao Danner Industrial Co., Ltd. was formally established; in 2007, the Danner brand was officially born; in 2008, the new site of the headquarters industrial park with Danner's 30 thousand square meters in 2008 began to be completed; in 2009, Qiao Danner began to set up an office in Guangzhou, and in the same year, the terminal image of Chun Na was fully upgraded; 2010,

The brand terminal image has been fully upgraded to the market and officially entered the major department stores in Guangdong province to form a direct network. In 2014, Guangzhou Qiao Danner Technology Development Co., Ltd. was established.

We can see that Zhang Zhaorong ran forever on the way of pursuing dreams, and did not stop for a moment.

For successful people, we are always curious.

Therefore, when Xiaobian interviewed Zhang Zhaorong, he kept asking Zhang Zhaorong every time he did the pformation and made his decisions. Xiaobian saw the inevitable factor of success from Zhang Zhaorong.

First, when Xiaobian asked Zhang Zhaorong why he did not have a steel ring bra in 2009, why not set up an independent brand without steel ring brassiere, Zhang Zhaorong said, "no matter what brand is, the final product that can be recognized by customers is the product itself, so the company's most attention is to provide consumers with high-quality steel band bra instead of XX brand without steel ring bra."

From Zhang Zhaorong's words, we can see the high demand for the product, which shows that Zhang Zhaorong attaches great importance to it.

The interest is very focused on how to achieve a win-win situation.

Second, when asked

When managing an enterprise, whether he is willing to delegate authority to his managers, Zhang Zhaorong tells Xiaobian that a person's ability is limited, and he can not be all over the surface. Therefore, he is willing to provide a platform and opportunity for the development of his employees. He is also willing to delegate his authority to make decisions for the people below. Of course, the big policy still needs him to make decisions.

Third, Zhang Zhaorong is also struggling for the future of the company. He has moved to Shantou with more resources from the relatively scarce resources of Guangzhou for the sake of the company's reform and the company's ability to get more resources and receive more information directly.

Fourthly, Zhang Zhaorong has his unique opinion on the general view of the industry which is not well done by the market.

In Zhang Zhaorong's view, the market is really not easy to do. This is the commonality of the whole industry. This is caused by the diversification of the market and the diversification of consumption channels.

When the original sales channels, sales methods and methods have been difficult to adapt to the changing market, how to re open the market is a bottleneck that companies need to break.

At present, what a company needs to consider is to use more modes to face the market changes instead of using the old mode of operation.

Therefore, the change is taken for granted. The key lies in how to adapt to this change.

But in fact, there is a changeless thing that needs to be adhered to is how to do well in our own business, because enterprises are faced with consumers, so what they should consider ultimately is how to better serve consumers.

Danner, who has never forgotten his original intention, has never forgotten the support of consumers in pursuit of dreams.

In the past 26 years, Danner has never forgotten his original intention and centered on the consumer, and finally walked out of the road of glory.