American Teenagers Are Reviving The XXX Clothing Market.

According to the survey, 34% of American teenagers bought XXX clothing in 2015, only 19% in 2012 and 16% in 2010.

It has been six years since the first lady Michel Obama proposed to "let us act" and called for the treatment of childhood obesity.

According to a recent report by Morgan Stanley, in the past 35 years, the proportion of sports participation among North American middle school students has increased from 25% to over 35%, and the number of girls participating in sports activities has doubled in the past 25% years.

However, the new retail results draw the opposite conclusion.

According to the NPD group released by Market Research Group on Tuesday,

"Over the past 3 years, the number of youngsters aged 13-17 has doubled," he said.

The survey found that 34% of American teenagers bought XXX clothing in 2015, only 19% in 2012 and 16% in 2010.

At the same time, the proportion of regular clothing purchased by young people was 73%, much lower than that of last year's 81% and 5 years ago 85%.

However, Marshal Cohen, chief industry analyst at NPD, points out that the change from normal size to big code comes mainly from children of Z generation. They know what they need and refuse small size.

"Teenagers are reviving the XXX clothing market," he said.

Indeed, in recent years, people no longer wear extra clothes.

Feel ashamed.

J.C. Penney introduces "The Boutique" shop and store, specializing in ladies' trousers with a waist width of 14-30 yards.

Actor Melissa McCarthy cooperates with the Home Shopping Network to launch a big size clothing shop with top 16-24 1X-3X.

Curvy Studio, Target.com specializes in designing large size clothes for millennial obese people.

"Code size can't be used for all kinds of clothes, nor for all consumers," Cohen said.

"With the increase in the number of young consumers, the difference between the mentality of" small code "and" big code "has gradually narrowed, and this is only the beginning.

To solve the obvious discrepancy between small code and size code clothing in marketing and distribution, we can develop special sizes to a greater extent.

The potential. "