The First "Governor Cup" Industrial Design Competition In Shandong Was Successfully Held In Weihai Di Shang Group.

August 3, 2016, from Shandong Province

The first "governor Cup" industry of Shandong Province, hosted by the trade association, jointly organized by the di Shang Group and Beijing Sheng Shi Jia year International Culture Development Co., Ltd.

Competition (

The clothing sub division area was successfully held in Weihai Di Shang Group. The jury composed of ten authoritative industry experts and college teachers passed the three links of material evaluation, product evaluation and defense evaluation. More than 100 pieces of works submitted by more than 60 participating enterprises and representatives of various institutions were comprehensively evaluated, and excellent entries for the finalists were selected.

The current "governor Cup" industrial design competition focuses on "design leading, innovative supply" as the theme, taking the government as the leading factor, integrating social resources, advocating design concepts and creating a good social atmosphere.

To promote the construction of design talent team and the pformation of achievement market, and to enhance the adaptability and flexibility of Shandong's supply structure.

The activities mainly include 9 activities, including competition initiation and promotion, collection of works, preliminary assessment of work, final assessment and reply, awarding of prize winning works, presentation of awards for competitions, exhibition of works, docking of award-winning products and promotion of themes.

Speaking of the original intention of organizing the selection of textile and garment sub districts, Wang Miao, President of the Shandong apparel industry association and the chairman of the designers' branch, said that Shandong has long been a dominant textile and apparel Province, and has a distinctive feature in the combination of fiber materials research and development and blending. However, there is still a big gap between the clothing styles, colors and brand packaging compared with the coastal provinces. The theme of this "governor Cup" is "design leads the supply of innovative products." we take "fashion and creativity" as the keynote. We hope to create a platform for multi industry resources to converge and upgrade.

This competition divided three groups: product group, concept group and management group.

The product group includes products that have been produced or completed in the past 2 years; the concept group refers to the conceptual design works that have not yet been produced or commercialization; the management group has made outstanding achievements in the management of textile and clothing design, including the management mode of textile and fashion design, brand promotion and marketing service design cases, process optimization methods (including books and research reports).

As well as excellent advertising creativity, strategy innovation, digital media communication, execution effect and series activities in textile and garment field, it has important reference value for market success.

This activity has participated in more than 60 enterprises and related institutions, and almost all well-known enterprises in the province have submitted more than 100 entries.

In the product group, home textile and garment enterprises are the main products. Home textile enterprises are not lack of leading enterprises such as Wei Qiao, Da dye Fang, Ruyi home textile, Duchamp, rugi and Yaguang. Clothing enterprises include leading enterprises such as the company of Ruyi, Hinur, Nanshan, Shu Lang, and Yali ya. The concept group has launched fierce competition, including Rutai, Duchamp, tbor, Hodgson, and Yin Shi.

In addition to the two categories of clothing and home textiles enterprises, many enterprises that design fibers, yarns, fabrics, footwear and tool categories have also actively participated in the selection activities. The scope of the product evaluation has been implemented throughout the industrial chain, and many enterprises have expressed their understanding of design, creativity and "provincial Cup" at the scene.

After the end of the August 3rd competition, the product group, the concept group and the management group of the textile and clothing products will have 50 pieces, 26 pieces and 6 pieces of work to enter the finals in October. The gold medal Designer (except the students) will be awarded the "Shandong province Fumin Xinglu labor Medal" by the Provincial Federation of trade unions.

Jiang Hengjie, head of China Fashion Association and chairman of the expert group of China Fashion intelligent manufacturing technology innovation strategic alliance concluded: "from the more than 100 works of the" governor Cup "textile and garment sub area evaluation, it reflects the great progress made in the process of pformation and upgrading of Shandong textile and garment enterprises, especially in the two aspects of product design originality and scientific and technological innovation.

As a sponsor of this event, the dis group has provided a strong guarantee for the successful convening of this event. The dis group, founded in 1993, is one of the largest garment export groups in the country. Currently, it is committed to building the whole industry chain system of garment industry, relying on the new main building of the office building, which has a total of more than one hundred thousand square meters. The "China clothing intelligent manufacturing integration center" contains ten major plates, including design center, sample center, fabric center and excipient center, which play a catalytic role in the development of industry and development.

Zhang Chengyu, deputy general manager of Di Shang Group, said: "the first" governor Cup "can be settled in di Shang. As a well-known enterprise in the industry, di Shang is proud and proud of his colleagues in the industry. It is also a very difficult opportunity to exchange with his colleagues.

In addition, a number of subordinate enterprises have participated in this competition, and a group of products have been selected to participate in it, which will promote the innovation technology of the group.