C2C Change To B2C, The Future Is More Likely That The Electricity Supplier And The Clothing Industry Will Join Hands.

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< p > under the impact of the Internet wave, < a href= "http://sjfzxm.com/news/index_c.asp" > textile and clothing < /a > as a relatively traditional industry, some companies are actively embracing the Internet.

When the industry's traditional growth rate is reduced, the new online business opens the valuation space for it.

Agencies are optimistic about the industry's future online and offline integration trend, industry valuation is expected to increase in the short term.

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< p > a brokerage textile and apparel analyst analysis shows that the current "a href=" http://sjfzxm.com/news/index_c.asp "O2O" fusion "/a" is no longer a concept. Some of the forward-looking enterprises are trying to integrate online and offline and profit mode innovation, which should give a higher valuation premium to these enterprises.

In fact, with the advantages of low price, convenience and abundant products, China's electricity supplier has developed rapidly and has become the largest online shopping market in the world.

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< p > 2012, the scale of China's online shopping market was 1 trillion and 300 billion, the year-on-year growth rate was 66%; the proportion of online shopping accounted for 6.6% of social retail sales; in the first half of 2013, the network scale reached 754 billion 200 million yuan, an increase of 47.3% over the same period last year; it is expected to break 1 trillion and 800 billion in 2013; the proportion of online shopping to total retail sales of society is expected to reach 7.7%.

The pattern of online shopping began to change from < a href= "http://sjfzxm.com/news/index_c.asp" > C2C < /a > to B2C, of which C2C Taobao was the largest and B2C Tmall dominated.

From the point of view of the types of products sold online, clothing and home textiles are major categories of online sales.

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< p > "the future is likely to be a fusion state of" a href= "http://sjfzxm.com/news/index_c.asp", "electricity supplier < /a > and textile and garment industry".

A TMT analyst said that in fact, the "double eleven" in 2013 is a signal worth noting.

In 2013, the sales quota for the "double eleven" shopping season was 35 billion yuan, which is actually lower than the market expectation, when the market anticipated was 40 billion yuan.

This is a relatively obvious slowdown signal, that is to say, Taobao, Jingdong, a type of electricity providers, has been from explosive growth to a relatively stable high growth.

This signal also means that the future business model like Taobao will expand to traditional areas, so as to maintain its high growth.

On the other hand, the impact of the Internet on traditional industries may not be as serious as we might imagine.

A more likely form in the future is the integration of traditional industries and the Internet.

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< p > in the future, traditional industries will probably become more powerful, forming a combination of < a href= "http://sjfzxm.com/news/index_c.asp" > online and offline < /a >.

The TMT analyst said that the outdoor apparel business Pathfinder as an example, recently announced the holding of 55.67% stake in the green field network. The company will build a service platform for the global outdoor sports and deep experience travel based on the green field network.

Future Ltd will combine its own product channel advantages and the advantages of the green field network, and take the consumer's omni-directional outdoor experience as the goal, and carry out cross selling and business collaboration in online and offline channels and outdoor Commodity services.

In the long run, the positive role of mobile internet interaction will eventually be reflected in the company's revenue and performance. In the short term, these textile and garment industries that are actively embracing the Internet are expected to welcome the valuation rise.

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