Industrial Clusters Build New Competitive Advantages

Faced with the challenges of the past and the future, many industrial clusters have already made full preparations for the future. They look forward to changing their clothes on the horse in the horse year, and make a new gesture.

　　 The old rings fade away.

With the unique advantages of cashmere carding technology and the unique advantages of neighboring Hongkong? A large number of traditional textile industrial clusters such as Qinghe and Dongguan Dalang in Hebei have created unlimited brilliance in their development over the past decade, and these advantages are slowly fading away.

Hebei Qinghe cashmere started in 1970s. The local people reformed on the basis of carding machine, and invented the unique cashmere carding technology. With this combing technology, Qinghe County's plush production accounts for 60% of the total output of the country and 40% of the world's cashmere output. It has become the largest cashmere distribution center in China.

Good technology will always be spread and learned, which leads to the disappearance of the advantages of the Qing River with its unique cashmere combing technology. Sun Lianling, deputy director of Qinghe County Standing Committee of the people's Congress and director of the county cashmere products market management committee, said that with the outflow of cashmere carding technology, more carding enterprises began to transfer to pastoral areas such as Inner Mongolia and Ningxia. In addition, under the restriction of invoices for agricultural and sideline products, Qinghe could not enjoy the preferential policies in pastoral areas, and the cashmere combing profit was low. Many cashmere carding households had to stop or produce cashmere sweaters and online sales. The market share of Qinghe County cashmere raw materials also dropped from 70% in the past to 50% now.

Also known as a famous brand of woolen sweater, since the reform and opening up, the wool weaving in Dalang town of Dongguan has been relying on the "double advantage effect", that is, having the advantage of the first advantage in the domestic pattern and the late development advantage in the world pattern, relying on the geographical advantages of neighboring Hongkong, taking the lead in opening up, rapidly gathering funds, technology, market, domestic cheap resources and labor force and other domestic and foreign production factors, starting from the "three to one supplement" processing trade, and rapidly forming a large scale wool weaving industry. Due to its proximity to Hongkong, the development of Hongkong's advanced design concepts in Hongkong, Korea and Europe and the United States has been carried out very early in the early years of development.

At present, the "double advantage effect" of Dalang has gradually weakened. Fu Yongjie, deputy mayor of Dalang Town, said that from the domestic situation, with the opening to the outside world in an all-round way and in a wide range of fields, Dalang's first mover advantage has not been obvious. From the international situation, compared with Vietnam, Kampuchea, Bangladesh and other regions, the cost of land, labor and energy in Dalang has been increasing, and the advantage of backwardness is no longer the same. With the continuous advance of the information age, Dalang's proximity to Hongkong has gradually weakened its geographical advantages in absorbing the design concept of Hongkong.

In addition, the big wool weaving industry has the same general difficulties as other domestic export-oriented textile industry groups. The first is the rising cost elements. In 2013, the central parity of the RMB against the US dollar appreciated by 3%, further compressing the profit of the export oriented textile industry. In addition, sewing machine, sewing machine, and other computerized flat knitting machine can not replace the process still requires a lot of labor. In recent years, the problem of "lack of work" has brought greater pressure to the production of enterprises.

Two is the intensification of international competition. Kampuchea, Bangladesh, Vietnam and other Southeast Asian countries gradually mature production technology, has been able to produce some of the original can not produce low-end products, some low-end orders gradually flows to Southeast Asian countries.

The three is competition in the domestic market. After years of development, Dalang has formed a large scale wool trading market and has an advantage in the domestic apparel industry cluster. In recent years, other industrial clusters have attached importance to market construction, formed a certain market scale, and challenged Dalang's inherent advantages.

　 Forced transformation

The weakening and losing of the old advantages did not allow these traditions. Industrial Cluster Fade out, and it is this kind of pressure that more industrial clusters recognize the need for transformation and upgrading, and they are groping forward on this road.

Sun Lianling introduced that Qinghe cashmere has been developing the cashmere industry at the low end level in the past development process. It has paid much attention to the initial processing links. It has focused on the raw materials and neglected the brand building and channel construction. Although these years have been vigorously promoting the development of deep processing, most of them are mainly based on OEM, and only two famous brands of fur dogs and Zhao Jun have gone to Inner Mongolia and Shanghai respectively. Enterprises lack experience in brand building, lack of atmosphere and lack of awareness. In the channel construction, Qinghe River has always been dominated by wholesale markets and sporadic counters. There is no systematic and overall layout, thus affecting the development of Qinghe cashmere industry.

Low end manufacturing will eventually flow to lower cost places. To achieve sustainable development, the industry must accomplish transformation and upgrading of the industry, and realize "transformation" from labor intensive to technology intensive. Through technological brand innovation, actively participating in the upstream competition of the industrial chain, and continuing to extend to the downstream of the industrial chain, develop the terminal market and take the road of lean production.

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Facing the weakening of the old advantage and the new competition pressure, sun Lian Ling put forward two core ideas. First, the transformation from extensive to intensive mode, through the cultivation of leading enterprises to use their brand awareness and good reputation, to promote the development of small and medium-sized businesses, so that the initial processing of cashmere to professional development. The two is to build a modern trading platform for cashmere raw materials, further enhance the discourse power of cashmere trading, and set up Qinghe Cashmere (International) Trading Center, which is mainly based on cashmere electronic spot trading. The cashmere (Hongye) is listed on Bohai merchants, Qinghe cashmere price index is released and so on, so as to enhance the regional brand influence of Qinghe cashmere and the right to speak in the industry.

"2014 is a year for the market to seize the strategic opportunity. We will take" creating famous brand, expanding the market and building the system "as the goal, in order to achieve the three transformation as a breakthrough, including the transformation from raw materials to ready-made garments, the transformation of factories from the factory to the market, the transformation of products from OEM to licensing, and the improvement of the industry supporting service system. We will strive to build the main domestic cashmere products production and weaving center, distribution center and the publishing center of the popular trend, and enhance the influence and popularity of Qinghe cashmere regional brand, improve the market share of terminal products and increase the market share of the finished products and expand the radiation level of products. Sun Lianling said.

　　 New advantages gradually highlight

In the process of transformation, industrial clusters have gradually built up new competitive advantages. Public service platform construction, e-commerce, brand building and large-scale trade fairs have become the focus of many industrial clusters to enhance their application and development.

Qinghe cashmere industry cluster proposes that we should learn from the international marketing mode of OUTLETS, set up a brand shopping center of Qinghe cashmere city in large cities, centrally promote and concentrate propaganda on Qinghe cashmere products, vigorously expand the "quantity garment business", and actively guide enterprises to set up quantity clothing shops in the whole country, and further expand the sales area of Qinghe cashmere products by developing agents and distributors. At present, Qinghe merchants have set up more than 1 volume garment shops in the whole country, and the radiation surface has gradually expanded.

In terms of deep processing scale, Qinghe cashmere industry cluster has constantly increased the training of skilled workers and the introduction of professional technical talents and institutions, further enhancing the level of equipment, guiding and encouraging enterprises to add advanced equipment such as advanced spinning production lines, computerized flat knitting machines and computer digital printing machines, and increasing support and reward for enterprises. "Strive to increase the number of computerized flat knitting machines to 5000 units in 3 years, forming an important national cashmere knitting industrial cluster." Sun Lianling proposed.

As a matter of fact, Dalang town has realized the difficulties and challenges faced by the industry many years ago. In the face of the new situation of industrial development, it put forward two development ideas such as the "big changes", "six big public service platforms" and "integration of two cities and one district" in a timely manner, so as to promote the transformation of the large wool weaving industry from simple scale growth to product structure adjustment and industrial structure optimization, thus solving the development dilemma of the wool industry.

They put forward to enhance the value of famous brand strategy. In addition to registering the regional brands of "Dalang" and "Da LAN Mao" in more than 80 countries and regions in the world, we have launched a number of self owned clothing brands such as "impression Grassland", "curly hair", "Badel", "Ying Qi Qi", "Yi Fei La", "Wei Wei" and so on. Dalang has also set up a Dalang brand sweater direct selling center, displaying and promoting Da Long Mao weaving, organizing the foreign trade leading enterprises in the town to participate in international exhibitions with a unified trademark and uniform image.

At the same time, Dalang standardized the industry by standards. In order to promote the development of the local standard for the development of the big wool weaving industry, the Dalang town finance allocated 1 million 600 thousand yuan as the starting price for the establishment of the price index, and jointly formulated the first "wool price index" with the provincial Price Bureau. It was first published in the opening ceremony of the Twelfth "weaving conference" in 2013, and directed the wool textile enterprises to carry out R & D, design and production, and enhance the right to speak of product prices. In addition, we have developed the "big wool weaving industry alliance standard", and have formulated 3 standards of alliance, namely "wool knitwear", "eco woolen knitted fabrics" and "industrial products water quota wool sweater", so as to transform from "product manufacturing" to "standard setting".

"For the future, we will focus on the leading role of the four elements of" Dalang price, Dalang standard, Dalang market and Dalang platform ", accelerate the construction of China's wool weaving trade city, and promote the accumulation of high value-added links in the industry chain, such as creativity, research and development, design and sales. By improving the public service platform of the big wool weaving industry, we will promote the wool textile enterprises to compete for high added value, and gradually realize the transformation of Dalang regional brand from wool to wool knitting, and at the same time form the manufacturing brand of the global fast supply center of sweater supply center. Fu Yongjie said.

Guan Haiquan, the Party member and vice mayor of Xiqiao Town, Nanhai District, Foshan, Guangdong, Xiqiao, puts forward that the headquarters economy will become a new development advantage. According to its introduction, in the past 2013, the textile industry in Xiqiao encountered unprecedented development difficulties in the development process. The development environment was not satisfactory, the operation pressure of the industry increased, and some small and medium-sized enterprises were operating difficultly. Xiqiao Town, with the opportunity to build Guangdong international commodity sourcing center and Foshan commodity international procurement center, will officially release the key project of Guangdong Xiqiao International Textile Trade City, attracting Guangzhou, Xintang, China, Keqiao and other high-end customers to Xiqiao. In order to speed up the construction of "Guangdong Xiqiao textile and garment industrial city" and "Guangdong Xiqiao Textile Science and technology building" and other high quality projects, Xiqiao has formulated relevant policies to absorb Zhangcha, Junan, Yanbu and other high quality enterprises to enter the headquarters economy.

Guan Hai right prediction, Xiqiao Town, 2014 Textile industry The overall development will be better, which is mainly due to four aspects. First, the reform horn will blow in the third Plenary Session of the 18th CPC Central Committee, which will bring new opportunities for the development of the industry; two, the cotton system reform will open a new leaf; three, the strategic adjustment of the economic structure will be further put in place; the four is the advanced software and hardware equipment of Xiqiao textile enterprises, and the obvious advantages of product differentiation.

"However, under the influence of demand, raw materials, energy and environmental protection, financial policies, labor costs and other factors, the operation pressure will continue to increase in 2014." Guan Haiquan said, "we will enhance the competitiveness of the textile industry and enterprises by grasping the industry, grasping enterprises, grasping projects and grasping services. We will continue to introduce relevant policies and measures to help enterprises, constantly polish the brand and brand of Xiqiao textile industry, and vigorously implement the strategy of "going out" while promoting the integration and innovation of finance, technology and industry. Through the construction of quality projects, we should expand the modern industrial development system, and promote the development of modern industries. Textile industry Extending the industrial chain, upgrading quality and development.