The Format Of Department Stores Must Be Changed.
From the perspective of the entire retail industry, the one or two tier market in China has never been hit by e-commerce.
New towns, especially the three or four tier cities, seem to have huge demand for large supermarkets. But once the channels of retail enterprises are too deep, the logistics front is too long and the cost is too high, the retail centers will hardly be able to generate profits and benefits.
Wangfujing
Do business
Wangfujing, or the bell that has sounded the end of the single department store market in China's department store market, needs more guts to break the old business model than the department stores.
The Wangfujing department store announced plans to increase the amount, in addition to shopping centers and other construction, another business is O2O all channel construction.
The company plans to invest 164 million yuan in the O2O full channel project. The total investment of the project is 457 million yuan, and the project plan will strive for 3 years. By the end of 2018, the core platform of O2O will be fully put into operation and put into operation.
The company said that the project is conducive to promoting the company's strategic pformation in the Internet era and will help companies integrate online and offline.
"Customers need online and offline integration, which prompts us to integrate online and offline channels."
Liu Changxin said that the core of the whole channel is to establish a service system integrating online, offline and offline. This system should support different future formats and different ways of operation of Wangfujing department store.
According to the three quarter earnings report of Wangfujing, the company's operating income in the first three quarters of 2015 was 12 billion 954 million yuan, down 4.42% compared with the same period last year, and retail sales income was 12 billion 432 million yuan, down 5.28% compared to the same period last year.
Of the six major areas where the main business is distributed, more than 5% of the revenue in 4 regions has declined.
From now on, the pition from 2013 to the present is still very difficult for Wangfujing to enter the period of deep pformation and adjustment.
Coupled with the innovation of business mode, the full channel change under the online and offline, and the development of Wangfujing's multi industry status, Wangfujing will be faced with many challenges such as capital problems, logistics problems, channel problems and so on. Moreover, it is only a tool for online and offline businesses. For Department stores, it can not be similar to Jingdong or Alibaba. It will turn traffic into Alipay and Internet finance, and cash in capital market.
Even if the road is hard, the only way to put it before Wangfujing is "change".
It is a common proposition for domestic department stores that the single pure department store can no longer survive, but only a new way of pformation.
Wal-Mart
The road of further expansion is imperative.
Before the launch of WAL-MART's quarterly report, Dong Minglun, WAL-MART's global president and CEO, came to China again.
This is the third media conference in China in 15 months.
Chinese and foreign media asked "no relentless" questions on WAL-MART in recent years.
In spite of some embarrassment, we must admit that in the Chinese retail market like competition Red Sea, closing stores, layoffs and even management structure adjustment is not WAL-MART's crisis, but rather the ability and courage of a pnational retail giant to be keen and quick to adjust to the market.
Up to now, WAL-MART has opened 412 stores in China.
According to the 2014 China chain top 100 report released by China Chain Store Association, WAL-MART's offline supermarket is second only to Huarun, which is the 304 largest supermarket in the market.
3 years, 115 new stores, such a plan means that in the next 3 years, WAL-MART will still be the super boss of China's fast moving products, and the reform of WAL-MART China's opening up stores from high Fu Lan era will give WAL-MART a huge imagination to improve its performance.
Dong Minglun said, "WAL-MART's expansion route is clear. The company will open more stores in the first and second tier cities such as Shanghai, Shenzhen, Changsha and Wuhan to further strengthen the development and penetration in the mature market. On the other hand, WAL-MART will further expand the development of new cities and cities that are gradually urbanized.
Now WAL-MART is no longer a big pursuit of volume, WAL-MART's goal is to pursue better.
Wanda
The rudder may be another way out.
In addition to the substantial increase in rental income, Wanda culture group's revenue reached 51 billion 280 million yuan in 2015, up 45.7% over the same period last year.
The expansion of its Wanda cinema is also quite impressive.
Data show that Wanda cinema 2015 revenue of 8 billion yuan, an increase of 49.9% over the same period, of which box office 6 billion 300 million yuan, an increase of 49.6% over the same period; online box office revenue exceeded 4 billion yuan, an increase of more than 240% over the same period.
The brighter data come from Wanda financial group.
The financial company, which was founded for half a year, earned 20 billion 890 million yuan and completed 697% of its annual plan.
Prior to Wanda revealed that it will complete a number of banks, securities, insurance companies mergers and acquisitions.
At present, Wanda holds 11.55% of Centennial life insurance, becoming the largest single shareholder of the latter.
With the increasing proportion of the revenues of these businesses, they will gradually replace the proportion of real estate sales in the whole group, and the pformation of Wanda will succeed.
"By 2016, Wanda service industry will surpass real estate for the first time.
Strictly speaking, Wanda will no longer be a real estate company next year.
At last year's annual meeting of Wanda, Wang Jianlin said.
At the same time, Wanda set the goal of "service industry revenue and net profit to account for more than 65%" ahead of schedule in 2018.
To this end, Wanda carried out a number of mergers and acquisitions around the world to achieve its goals.
Take Wanda cinema as an example, Wanda cinema has launched many mergers and acquisitions at home and abroad in recent years, including the second major American cinema AMC and the second largest Australian line Hoyts.
Wanda cut the layout of sports from mergers and acquisitions last year.
At the beginning of the year, Wanda bought 20% of the football club Madrid sports team at 45 million euros; in February, it took the lead in the merger and acquisition of 100% of the world famous sports media production and Broadcasting Company Ying Fang sports media group; followed by the acquisition of WTC.
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